Refresh your color and renew its natural shine. Silver Fox® Regular Shampoo gently cleans to bring back softness and brighten dull hair. Our Panthenol-enriched formula nourishes your grey or silver hair and removes those undesirable yellow and brassy tones. The non-dying purple shampoo is safe for everyday use and double amounts of Panthenol (Vitamin B) boost hair moisture and shine, restoring youthful elasticity for a dazzling shine.