What’s New

Shot of a mature male scientist conducting an experiment in his lab

We’re excited to introduce our revolutionary and redesigned formula exclusive for gray, bleached and silver hair. Enriched with amino acids and essential vitamins, our shampoos and conditioner keep your strands healthy and strong, revealing your hair’s natural beauty.

All of our products are cruelty free and made using simple, natural and safe ingredients.

• Hydrolyzed Elastin: prevents breakage and split ends and restores your hair’s youthful elasticity
• Panthenol (Vitamin B): moisturizes and boosts hair’s natural softness and shine
• Retinyl Palmitate (Vitamin A): a natural anti-aging supplement, nourishing your scalp and renewing your hair’s natural strength and suppleness
• Keratin: a naturally occurring protein, keratin cleans while strengthening and smoothing damaged hair


Silver Fox Styling Gel

Silver Fox Hairspray