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Silver Fox: Past, Present & Future

Founded

Silver Fox was founded in 1991 as a provider of top-quality silver and gray men’s haircare products. The patented and time-tested formula helps maintain the natural beauty of salt and pepper, silvery, snowy-white and graying strands.

Present

Silver Fox products are distributed in major retail and drug store chains, including American Stores, Drug Emporium, Longs, Rite Aide, Walgreen’s, and Albertson’s, in addition to online retailers Amazon and others.

Future

Silver Fox’s future is promising. With 78 million Baby Boomers and counting, the market for gray haircare products will only expand. And with the trend toward natural products, Silver Fox is poised to dominate the market.

 

MARKET OVERVIEW

  • The Silver Fox customer base is growing:
  • Between 2000 and 2013, the number of men age 55 and older grew by nearly 12 million*
  • More men prefer the natural look as an alternative to pricey and artificial hair dyes
  • For nearly two decades, Silver Fox has maintained strong brand and a loyal customer base

*Based on U.S. Census Data.